HOLLY Willoughby poses in a straw hat and embroidered dress for her lifestyle brand Wylde Moon — one of several big earners for the TV host.

Newly published accounts for her Roxy Media Ltd show the firm’s latest income was around £1.6million.

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Holly Willoughby posed in a straw hat and embroidered dress for her brand Wylde MoonCredit: Instagram

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Holly has earned £1.6million despite leaving This Morning last yearCredit: Rex
That is despite her quitting the This Morning sofa with Phillip Schofield.

Holly, 43, also has ad deals with household store Dunelm and high street giant M&S and she charges a whopping £25,000 for speaking engagements, plus has lucrative deals for ads on social media.

And she has her lifestyle brand called Wylde Moon.

Her fortune is set to soar even further thanks to her role as host of new Netflix show Bear Hunt.

Filming for the jungle endurance show took place in Costa Rica.

Signing up to host the new Netflix show, Bear Hunt with Bear Grylls, is her first major move since leaving This Morning.

In Bear Hunt, she will front an action-packed competition show featuring a band of British celebs trying to survive in a jungle and evade capture by Grylls.

The official blurb from Netflix reads: “Holly Willoughby hosts this action-packed competition show that sees a group of unlikely British celebrities dropped into the Central American jungle as prey for one of the world’s most fearsome predators – Bear Grylls.

“Bear believes there’s an action hero inside us all – even the celebs – but how strong is their will to survive?

“As Bear puts them through their paces, those who fail to impress will face the dreaded ‘Bear Hunt’ – a brutal game of cat and mouse where they’ll be hunted down by Bear himself and, if captured, eliminated from the show.”

Holly Willoughby takes a trip down memory lane with former noughties TV co-star 20 years after hosting huge show

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Holly’s fortune is set to soar even further thanks to new Netflix show Bear HuntCredit: Getty